F&F Entertainment
F&F Entertainment (에프앤에프 엔터테인먼트) is a South Korean record label and entertainment agency that acts as a subsidiary of the South Korean outdoor clothing retailer F&F Co. The company was established in November 2022 by Choi Jae-woo and focuses on fostering global K-pop artists.
Groups:
U&IS
GLOBAL SUPER ROOKIE
UNIS (유니스) is an eight-membered South Korean girl group formed and managed by F&F Entertainment through the survival reality show, Universe Ticket. The group consist of Hyeonju, Nana, Gehlee, Kotoko, Yunha, Elisia, Yoona, and Seowon. They debuted on March 27, 2024.
Universe is started
AHOF
MONSTER ROOKIE
AHOF (아홉) is a nine-member South Korean project boy group under F&F Entertainment, formed through the SBS show, Universe League. The group consists of Steven, Seo Jeongwoo, Cha Woongki, Zhang Shuaibo, Park Han, JL, Park Juwon, Chih En and Daisuke. They will debut on July 1, 2025.
Two worlds apart, colliding
CEO Choi Jae Woo
Choi Jae Woo, the founder and CEO of F&F Entertainment, has been involved in the industry, including serving as COO of Bless ENT until 2016, previously being an executive at Kakao Entertainment. He has also been actively involved in industry discussions and expressed concerns about policy biases and the validity of artist contracts.
Official e-mail address: [email protected]
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